I remember thinking ‘behaviourism’ was a bad word. As a psych student, I felt rebellious and rejected Skinner’s ideas (which I interpreted as treating people as pigeons and rats). Skinner made it easier to hate him by putting his own daughter through the experimental process called the Skinner Box. Years later, I am using his and his followers’ research to help humans (not rats) create a vital life.
Light and humorous article by Shawn Smith, of User’s Guide to the Human Mind, attempting to define behaviourism here: